Take a look at the added value of development for your company's business We invite HR directors from leading companies to participate in a structured interview , based on Paul Kearns' Learning Organizational Maturity methodology. This interview offers a strategic perspective on how people development contributes to a company's business success. Why participate? ✔ Organizational maturity assessment: Get an overview of how effectively your company develops its people - not only through formal training, but as part of the overall company strategy. ✔ Benchmarking and comparison: Join 74 companies that have already participated and see how you compare to others in the area of strategic people development. ✔ Strategic recommendations: Get specific suggestions on how to move people development to the level of real business benefit and align it with the company's long-term goals. ✔ Output report: After the interview, you will receive a summary report that contains key findings, comparisons with other companies, and recommendations for further strategic development. Send your contact information Klára Leskovjan ( klara.leskovjan@humancraft.cz ) and she will be happy to tell you more about this option.

How many times have you been to a great training session, but after a few days you only remembered a fraction of what you learned? Maybe you wrote down a few notes, but the real change in behavior? Minimal. That's why we created Crafťák – an AI training partner that helps people practice real-world situations and get instant feedback. By practicing, you increase the likelihood that you will successfully apply what you learned in practice! CRAFŤÁK Why is Crafták an upgrade to classic training? Traditional training is a great foundation, but what if the knowledge gained could be transferred even better into practice? Studies show that we forget up to 75% of information within six days if we don’t actively use it. Thanks to Crafťák, training doesn’t end with the last presentation – it allows employees to immediately practice situations they may encounter and get feedback in a safe environment. How does Crafťák work? Crafťák uses AI to simulate various situations. Simply choose a training scenario and the AI will play the role of a business partner, a demanding client, a boss, or anyone else you need to train with. You choose a situation - a meeting with your boss, a cold call, a challenging conversation with a subordinate, or persuading a stakeholder. The crafter will play the partner according to the set parameters. You talk and negotiate with the Crafter, trying out what works and what doesn't. You will receive feedback - what to improve and how to move forward. The biggest benefit? You can personalize the crafter to simulate the specific person you want to train with. Do you need to practice negotiating with a difficult client or convincing your boss? Just enter their key traits and the AI will behave like them. Where will companies use Crafťák? The craft can be deployed in various areas. Business and negotiation – call training, presentation of offers and resolution of objections. Onboarding new employees – faster adaptation to corporate communication and values. Leadership and team management – conducting challenging conversations, providing feedback and motivating the team. Customer support – managing conflict situations, empathy and working with emotions. And in many others... you just need to think about what situation you need to create a role play for. Tangible results Deploying AI roleplays for action learning has been shown to increase the memorability and effectiveness of training: Increased information retention from 15% to 80% after a week and from 8% to 65% after a month. Increased training relevance from 48% to 95% thanks to better needs diagnosis. Saves costs - by eliminating irrelevant training, the company will return its investment in AI training by saving just one unprofitable course. Why do companies like Crafťák? Craft is becoming not only a tool for developing skills, but also a strategic partner for effective training in companies.

Luděk Špejzl in Sales Café s Janou How to break into the world with a brand? Luděk Špejzl, head of EMCO export department How can a Czech brand break into foreign markets? Jana talked about export strategies and challenges in the next episode of the Sales Café podcast with Luďek Špejzl, head of Emco's export department. What was interesting? How is the Czech brand doing abroad? Emco is a family-owned company with a thirty-year history that has become a leader in the muesli and oatmeal market. Luděk Špejzl describes in the podcast how the company gradually expanded abroad and where it has its biggest fans. Adapting products to international markets Every market is different and requires an individual approach. In the podcast you will learn whether and how Emco adapts its products to the specifics of individual countries and the tastes of foreign consumers. The biggest challenges of exporting food products Food exports bring a number of specific obstacles - from legislative requirements to logistical challenges. Luděk shares his experience with the barriers Czech brands have to overcome to succeed internationally. How are Czech brands perceived abroad? What is the reputation of Czech food brands abroad? In the podcast, Luděk describes where Emco has its strongest position, where it is building its name, and what helps Czech brands gain the trust of foreign customers. Current global trends in food consumption Eating habits are constantly changing and influencing the strategy of export companies. What trends in the field of healthy nutrition and the food industry are currently moving the world? How is Emco responding to them? You can find the answers in the podcast. Why is this topic relevant? Czech companies are increasingly looking for opportunities in foreign markets, but succeeding in global competition is not easy. Exporting food products has its own specifics and requires a strategic approach, local knowledge and flexibility. In the podcast, Luděk Špejzl shares valuable experiences and practical insights that can inspire not only food entrepreneurs, but also anyone interested in expanding into international markets. If you are interested in how to build a strong export brand, don't miss the episode! You can find the Spotify version here : Listen to the Apple Podcast version here :

Edita Szabóová v Sales Café s Janou Independent consultants as a pillar of success – General Manager at Mary Kay, Edita Szabóová Jana welcomed Edita Szabóová, General Manager of Mary Kay Czech Republic and Slovakia, to the next episode of the Sales Café with Jana podcast. Edita shared with us her inspiring career path, the specifics of the Mary Kay business model, and the challenges of expanding into new markets. What was interesting? How did Edita get to the position of General Manager? Edita has been in the management field for many years and her journey to the position of General Manager is full of valuable experience. In the podcast, she talks openly about the skills and approach that helped her in her career growth and how she worked her way up to managing three countries. Mary Kay's unique independent consultant model is built on a strong network of independent beauty consultants who are free to run their own business on their own terms, but with the full support of the company. Edita describes how Mary Kay provides consultants with training, mentoring and the tools to succeed. This model allows women to grow their own businesses while being part of a stable and supportive community. How does consultant support work? Behind Mary Kay's success is a well-thought-out support system that allows consultants to grow and achieve their goals. In the podcast, you will learn what the mentoring, training and motivational programs that the company offers look like to help its consultants not only in sales, but also in personal development. Challenges of expanding into Hungary Every market has its own specifics, and expanding into Hungary brought new challenges for Mary Kay. In the podcast, Edita shared the key moments and strategies that helped successfully establish the brand in the new market. How does the Hungarian market differ from the Czech and Slovak ones? What obstacles did you have to overcome? Why is this topic relevant? As the independent business model grows in popularity, and more women seek flexible income opportunities and personal growth, Mary Kay provides an inspiring example of how to successfully build a community of female entrepreneurs with solid corporate support. In the podcast, Edita shares not only her perspective on running a business, but also valuable advice for women who want to succeed in business. If you are interested in how network marketing works in the cosmetics industry and how this form of business can be an opportunity for many women, definitely don't miss the episode! You can find the Spotify version here : Listen to the Apple Podcast version here :

Standa Tichý v HRko podcastu 🎙 Education as the key to growth: How to ensure it has a real impact? In the new episode of the HRko podcast, Jirka Kratochvíl and Petr Juříček spoke with our partner and corporate training expert Standa Tichý. Together, they focused on a question that many companies ask themselves: How to set up training so that it is truly effective and contributes to business growth? What interesting things did we learn? Investing in training? Not enough. The key is the connection with business goals. Many companies invest significant resources in employee training, but often do not see the corresponding results. Why? There is a lack of connection with the real needs of the company and clear expectations from the training itself. The key role of HR and managers Training cannot be left to HR alone. To be successful, managers must actively involve their teams – define goals, support the application of acquired knowledge into practice and ensure that training is not just a one-off event with no subsequent use. Measuring effectiveness: How to know if training is working? Stanislav Tichý shared specific examples of companies that know how to measure training and evaluate its benefits . Coca-Cola HBC, Komerční banka, and Whirlpool show that when training is properly set up and connected to business goals, it brings real results. Who is responsible for training? Is it HR, managers, or the employees themselves? The truth is that responsibility must be shared. Employees must be motivated to learn new things and apply them to their daily work. Why is this topic relevant? Companies invest significant resources in training, but often do not see the corresponding results. Linking training to business goals and actively involving managers is key to ensuring that training has a real impact. The growing pressure for efficiency and measurable results is forcing companies to rethink their approach to employee development. You can find the Spotify version here : Listen to the YouTube version here :

Darina Stehlíková at Sales Café s Janou The financial sector is a great opportunity for women, says Darina Stehlíková from Broker Consulting In the next episode of the Sales Café with Jana podcast, Jana welcomed Darina Stehlíková, director of Broker Point Premium in Prague. Darina shared her experience in the financial and investment sector and why this industry is a great opportunity for women. What was interesting? What are the opportunities for women in the finance and investment sector? According to Darina, this field is dynamic, diverse and offers opportunities for not only career growth but also flexibility. Women can use their communication skills, empathy and ability to build long-term relationships with clients. What challenges await them on this journey? Entering the financial sector is not always easy. Darina shared how she dealt with prejudices, why it is important to have a strong vision, and how to overcome initial uncertainty. How to build a successful career? According to Darina, the key to success is continuous education, building credibility, and patience. The podcast will provide specific tips on how to gain a foothold in this sector. And something more... Darina is not only a successful manager and financial expert - in her free time she also helps out in the hospital as an instrument technician ! How does she manage it all? And what atypical detox does she recommend that has nothing to do with food or drink? You will find out all this! Why is this topic relevant? The financial and investment sector has long been looking for new talent, and more and more women are finding exciting career opportunities in it. The growing emphasis on diversity and inclusion in business is encouraging women to enter areas that were previously considered predominantly male. At the same time, client needs are changing - financial advisors and investment specialists with empathy and strong interpersonal skills are increasingly in demand. This trend opens the door for women who want to excel in a field where communication, strategic thinking and building long-term relationships are key. You can find the Spotify version here : Listen to the Apple Podcast version here :

Katka Pavlíčková v Sales Café s Janou 📲 Instagram as a business tool? Before you start, set a goal, advises Katka Pavlíčková from BGRAM In the next episode of the Sales Café podcast, Jana Křížková welcomed Katka Pavlíčková, an Instagram expert from BGRAM , who helps companies and entrepreneurs use the power of this platform to grow their business. What interesting things did we learn? Katka shared her experiences and perspective on several key topics: Does Instagram make sense in business? Yes, but… Many entrepreneurs wonder whether it is worth investing time and energy in Instagram . Katka clearly says: Before you start, set a goal! Only then can you decide whether Instagram is the right channel for your type of business. Isn't it just a network for young people and influencers? Katka refutes the common myth that Instagram is only about makeup and lifestyle influencers . On the contrary, she shows how different types of businesses – from B2C to B2B – can effectively use this platform. Instagram vs. LinkedIn: What's the difference? While LinkedIn is more about professional content, Instagram is a visual network where authenticity, storytelling, and community interaction play a big role. Katka explained how the strategies differ and how to connect the two channels so that they support each other. What businesses work best on IG? Instagram is great for businesses that have something to show – whether it’s a physical product, service or personal brand. Katka shared examples where the right strategy led to great results. … and other tips to help businesses better understand whether and how to use Instagram for their growth. Why is this topic relevant? Social media is a key marketing tool today , but not every platform is right for every business . Instagram offers huge potential , but it's important to know how to use it properly. 🎧 The new episode of the Sales Café podcast is an inspiration for anyone considering Instagram as part of their marketing . Before you get started, listen to what to watch out for! You can find the Spotify version here : Listen to the Apple Podcast version here :

Offsite is behind us and we have something to tell you again! This time we met at the Hotel Equitana and our colleagues from the Pilsen region finally appreciated the choice of location! And how did we spend our time? A morning on the wave of business and awards We started Monday with a business and marketing update. Sure, we're not a corporate company, but we want everyone to know what's going on in the company, what events we've been to, and what we're planning for next year. Then came the " Kulturak " - a tradition where we recognize humancrafters in various categories. Who was at the most peepshows? Who shares the most on the "Sharing is caring" channel? Who sold the most business? We recognized the best ones, had a laugh, and reminded ourselves that we're all in this together. Tender Game: When the whole team makes a bid After lunch, we started the Tender Game. This time, we prepared an offer for twenty-six people. We came up with a development program from A to Z, including follow-up, business impact and training solutions. In addition, we included the HPLJ (High Performance Learning Journey) in the proposal, which our colleague Bea Brosková recently certified. EOS, IT and business vision: moments of focus (or first signs of fatigue) The afternoon continued with the EOS window - how the company is managed, what are the goals, where we are moving and how we are innovating. After that came the IT window - we admit that some people were showing the first signs of fatigue after a hard day. But the business window is a reliable wake-up call - as soon as the numbers appeared, attention was back to its maximum. An evening full of laughter and mystery Then we left all the reports behind and celebrated the milestones of two great colleagues - Beuš Brosková and David Škrobánek, who have been with us for... so long that we can't even count them anymore. David wanted to play Partička and so we made his wish come true - who would have expected that a bunch of professionals would turn into a bunch of comedians so quickly! And how the day ended? That will remain a secret among the insiders. We only know that anyone who goes through the initiation ritual once will never forget it. The next day? Open space, Beer Game and best practice sharing On Tuesday, we started with the Open Space method - anyone could open a topic that was bothering them or that they wanted to move forward. So we addressed the workload of trainers, how to increase NPS, cooperation between the back office and trainers, or perhaps the style of promotion on social networks. The Beer Game was not only fun, but also a test of strategic thinking. In the afternoon, we shared best practices (and surprisingly, no fuck ups this time!). We talked about AI and its role in education, the Speed of Trust concept, the Be Leader program at Tatra Bank, and training with measurable business impact for Fresenius Kabi. It was two days of inspiration, collaboration, and great discussions. We left with a head full of ideas and we look forward to turning them into reality together.

Pavel Jirásek at Sales Café s Janou ONE KEY RULES ALL: Inspiration from Pavel Jirásek from ASSA ABLOY Opening Solutions This time, Jana Křížková welcomed Pavel Jirásek, managing director of ASSA ABLOY Opening Solutions, to the Sales cafe. What did we learn? Paul provided us with valuable insight into: The structure of the business organization at ASSA ABLOY and its benefits for clients. Thanks to a well-thought-out organization, the company is able to offer customers fast and effective tailor-made solutions. Trends and innovations in the field of security and opening systems that respond to changing market needs and increase user comfort and safety. The challenges of selling technologically advanced solutions. How to present sophisticated technologies to customers in a way that is both easy to understand and attractive? This is one of the key topics in contemporary sales. Marketing strategies for target groups in the Czech Republic, Slovakia and Hungary. Pavel described how to effectively reach clients in these markets and what works to build trust. A comparison of business approaches between fast-moving consumer goods (FMCG) and technology solutions sales. Although they are completely different worlds, it never hurts to draw inspiration from them. The importance of salesperson development . Quality training and systematic development are the foundation of success, not only in technology industries. Why is this topic relevant? Security and smart technologies are an integral part of modern life. Companies like ASSA ABLOY not only innovate, but also educate the market so that technology is not an obstacle, but a natural helper. As Pavel emphasized, success in this area depends not only on quality products, but also on the professional and empathetic approach of salespeople. This interview is an inspiration for anyone interested in connecting technology, business, and effective work with clients. You can find the Spotify version here : Listen to the Apple Podcast version here :

Michal Benatzky in Sales Café s Janou 🎙 Our solution is the most advanced on the Czech and Slovak market, says Michal Benatzky from UPgates In the next episode of the Sales Café podcast, Jana Křížková welcomed Michal Benatzký, a marketing specialist at UPgates , which specializes in providing e-commerce solutions for online stores. What interesting things did we learn? Michal shared his experiences and perspective on several key topics: Setting up an e-shop for B2B companies: How difficult is it for companies that have previously operated mainly offline to create their own e-shop? Michal explained how UPgates helps them manage this process simply and effectively. Crowded e-commerce market: Does it make sense to establish additional e-shops when the Czech market is already one of the most saturated in Europe? Michal showed that with a well-chosen strategy, success can be achieved even in a competitive market. The Czech Republic as an e-commerce powerhouse: The Czech Republic is unique in the world in terms of the number of e-commerce stores per capita. What trends are pushing us to the top and what does this mean for the future? Cybersecurity and data protection: Customer data security is a priority. Michal described how UPgates protects its clients and builds trust in online purchases. ... and other insights that show how UPgates supports its clients in success in the e-commerce market. Why is this topic relevant? In an era where more and more purchases are made online, it is important not only to understand what makes e-commerce stores run smoothly, but also how companies can take advantage of this trend. UPgates shows that quality solutions and support play a key role in market success. 🎧 The new episode of the Sales Café podcast is an inspiration not only for companies that want to enter the world of e-commerce, but also for those who want to grow in the online environment. Let yourself be inspired! You can find the Spotify version here : Listen to the Apple Podcast version here :

Michal Šiller in Sales Café s Janou 🎙 Neighbors can drag out the development process, says Michal Siller from Neocity Group In the next episode of the Sales Café podcast, Jana Křížková welcomed Michal Šiller, sales director of Neocity Group, who has been with the development company for almost 20 years. Together, they discussed the development market, current challenges, and debunked one of the most common myths about developers - that they make unchristian money at the expense of citizens. What interesting things did we learn? Michal offered us an insider's perspective on several interesting topics: Are there still attractive locations for development in Prague? Michal answered the question of whether there is still room for new development projects in the capital, or has everything been dismantled. Length of the development process: Did you know that the preparation and implementation of a development project can take up to 8 years? Michal explained what this process involves and why it is so time-consuming. Control and regulation: The development business is under strict control and regulation. How does this affect projects and what companies must comply with to succeed Finance and Developer Profits: Are Developers Really Making Astronomical Amounts at the Expense of Citizens? Michal set the record straight and explained how finance works in this industry. Why listen to this episode? The development market is often shrouded in myths and confusion. This interview brings an open perspective on the reality of preparing and implementing development projects, including what it all entails and the challenges companies must overcome. 🎧 Watch the new episode of Sales Café and find out how complex and fascinating the world of development really is! You can find the Spotify version here : Listen to the Apple Podcast version here :

The year 2024 flew by, but we really did a lot. We celebrated, learned, grew, and sometimes we didn't have enough time (we admit that without hesitation). It was hectic, great, and rewarding at the same time! Want to know what we experienced? Come with us to take a look behind the scenes of our year - internal events where our foundations are formed, and external ones where we are an inspiration for you and ourselves. Kde všude jsme v roce 2024 byli? Internal Moments: When we are together and moving forward Our internal events are moments when we not only relax, but also think about how we can be even better. We started the year with a winter offsite in Monínec , where we planned new projects, shared experiences and analyzed what works for us - and what we can improve. And because it's not all about work, there were morning warm-ups and evening sharing of "fuckups", which always strengthen us. In the spring, we enjoyed a Craft Day at a rural farm, where we drew inspiration from nature and motivated each other. A family weekend in Stará Živohoště was another milestone - the kids had a blast, the parents enjoyed a peaceful cruise, and we spent moments together that strengthened team spirit. Summer brought another offsite , this time full of laughter thanks to improv games and sharing stories together. At the fall Craft Day , we reviewed the year and focused on how to improve - from business strategies to the secrets of high NPS. We added a little competition in the form of a quiz that showed that we can not only work, but also have fun. In between all this, there were three Train the Trainer days, where our trainers tried out new modules, received feedback and prepared for the next challenges. We also tested new workshops, such as “Across Continents” or “Mammoth Hunters” . And because we are a team not only at work, we ended the year with a St. Nicholas tradition and a Christmas party - with cabbage soup, a bratwurst and, of course, lots of laughter. External events: Where you could meet us The year 2024 was also full of great meetings with you, our clients and partners. The biggest event was our 20th anniversary , which we celebrated in style. It was nostalgic and inspiring, we remembered the beginnings of humancraft and thanked everyone who has been a part of our journey. At the HRko conference, we had our own leadership room with workshops all day long, which attracted a lot of visitors. At Learn & Dev in Prague and Bratislava, we inspired participants with workshops on vitality and emotional management. And then there were our favorite Inspirofests - from AI to sales to international development programs. We always had great guests who shared concrete results of the programs we created for them. We also added more informal events, such as breakfast with BrandBakers or a cruise on the Vltava River, where we enjoyed inspiring debates. We didn't forget about business development either - at Sales Bootcamps we helped participants take their sales skills to the next level.