How to break into the world with a brand? Luděk Špejzl, head of EMCO export department
How can a Czech brand break into foreign markets? Jana talked about export strategies and challenges in the next episode of the Sales Café podcast with Luďek Špejzl, head of Emco's export department.
What was interesting?
How is the Czech brand doing abroad? Emco is a family-owned company with a thirty-year history that has become a leader in the muesli and oatmeal market. Luděk Špejzl describes in the podcast how the company gradually expanded abroad and where it has its biggest fans.
Adapting products to international markets Every market is different and requires an individual approach. In the podcast you will learn whether and how Emco adapts its products to the specifics of individual countries and the tastes of foreign consumers.
The biggest challenges of exporting food products Food exports bring a number of specific obstacles - from legislative requirements to logistical challenges. Luděk shares his experience with the barriers Czech brands have to overcome to succeed internationally.
How are Czech brands perceived abroad? What is the reputation of Czech food brands abroad? In the podcast, Luděk describes where Emco has its strongest position, where it is building its name, and what helps Czech brands gain the trust of foreign customers.
Current global trends in food consumption Eating habits are constantly changing and influencing the strategy of export companies. What trends in the field of healthy nutrition and the food industry are currently moving the world? How is Emco responding to them? You can find the answers in the podcast.
Why is this topic relevant?
Czech companies are increasingly looking for opportunities in foreign markets, but succeeding in global competition is not easy. Exporting food products has its own specifics and requires a strategic approach, local knowledge and flexibility.
In the podcast, Luděk Špejzl shares valuable experiences and practical insights that can inspire not only food entrepreneurs, but also anyone interested in expanding into international markets. If you are interested in how to build a strong export brand, don't miss the episode!
You can find the Spotify version here :
Listen to the Apple Podcast version here :
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