📲 Instagram as a business tool? Before you start, set a goal, advises Katka Pavlíčková from BGRAM
In the next episode of the Sales Café podcast, Jana Křížková welcomed Katka Pavlíčková, an Instagram expert from BGRAM , who helps companies and entrepreneurs use the power of this platform to grow their business.
What interesting things did we learn?
Katka shared her experiences and perspective on several key topics:
Does Instagram make sense in business? Yes, but… Many entrepreneurs wonder whether it is worth investing time and energy in Instagram . Katka clearly says: Before you start, set a goal! Only then can you decide whether Instagram is the right channel for your type of business.
Isn't it just a network for young people and influencers? Katka refutes the common myth that Instagram is only about makeup and lifestyle influencers . On the contrary, she shows how different types of businesses – from B2C to B2B – can effectively use this platform.
Instagram vs. LinkedIn: What's the difference? While LinkedIn is more about professional content, Instagram is a visual network where authenticity, storytelling, and community interaction play a big role. Katka explained how the strategies differ and how to connect the two channels so that they support each other.
What businesses work best on IG? Instagram is great for businesses that have something to show – whether it’s a physical product, service or personal brand. Katka shared examples where the right strategy led to great results. … and other tips to help businesses better understand whether and how to use Instagram for their growth.
Why is this topic relevant?
Social media is a key marketing tool today , but not every platform is right for every business . Instagram offers huge potential , but it's important to know how to use it properly.
🎧 The new episode of the Sales Café podcast is an inspiration for anyone considering Instagram as part of their marketing . Before you get started, listen to what to watch out for!
You can find the Spotify version here :
Listen to the Apple Podcast version here :
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